Robert Scoble once humanized Microsoft. Jason Calacanis now humanizes AOL / NetScape. Then, Dell one2one is now trying to humanize Dell, which for once had commoditized and, thereby, de-humanized the entired PC market. I think it is a really big challenge.
 Update: B.L.Ochman blogs about her own dell experience with a unique Kikazaru photo of the three wise monkeys.
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