Did Microsoft own and then now lose scobleizer.wordpress.com?  CooperKatz (or now Edelman) owned/owns micropersuasion.com? Did business 2.0 magazine own GigaOM?
Can you imagine scobleizer.wordpress.com without Robert Scoble? Micropersuasion.com without Steve Rubel?  GigaOM without Om Malik?Â
Of course, not.
Blogging is personal as Jeff Jarvis and Mark Cuban argue and should best be “unfiltered” as Jason Calacanis puts it.
But when the blogging becomes personal, how can your organization pay for your blogging?　　How would they put it in the equation of the marketing planning or whatever one of those corporate planning activities?
As of today, most of us are still paid for something else and blog for free or charge. The challenge to organizations as well as individuals is to find that equation somehow and make economic sense of it.
0 responses to “How can your organization pay for your blogging?”
Japan’s new ultra-strict privacy laws add an additional layer of complexity. The place I work does market research and has a full-time privacy compliance officer to ensure we keep our privacy certification. Audits are regularly carried out (e.g. no Winny or other well-known P2P programs here!), and this extends to individuals’ internet presences. In a recent case, one guy here made a post to his personal blog which linked himself to the company (public knowledge) and a client (also public knowledge that our firm works for the clients, and that the person has had a long-term relationship with the client, even preceding his joining this company). However, this appears to run afoul of the law as he did not seek specific permission for that specific instance of making the linkage among the three parties public.
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