“Everything is miscellaneous” 「全てがその他」 - Weinberger

Jeff Jarvis interviews Weinberger, whose new book titled “Everything is miscellaneous ” is soon to be published.

I think the folksonomy provides the new perspective for marketers alike on what consumers think about something. In the old days of marketing, we used to assess this kind of information via marketing survey where open-end questions are asked and answers are summarized by a coder who specifically assigns particular phrase or word for each group of similar answers (that assignment obviously biased by a coder) . But now, as I see, it is done by users instead of coders, in a way automated by the technology called tagging.

The book sounds interesting and so I’ve just reserved the book at amazon.co.jp アマゾンジャパン:

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Update: Presumably on the same day, Jeff Jarvis and Weinberger on the same panel (“Can Brands Get Away with “Buzz Marketing” in the Blogosphere “) at AO Media NYC.