Commoditizing mobile phone industry (JP)

Softbank mobile’s Son-san reportedly annouced the new pricing program (note the article in Japanese, Nikkei, the content will disappear within a few months) for its mobile phone. Now he is going to offer JPY 980 (USD 8.3) for the basic communication cost, while the equivalent cost at minimum like JPY 2,500 (USD 22) + at its competitors like Docomo and AU. “Don’t even bother to compare!” adds Son-san.

おつかれさまでした (Congratulations)

fon night

あまり話を聞いてなかったが、昼間のプレスリリースと同じ内容だったと思います。

おつかれさまでした。(English: Congratulations! Though I was not really listening to the presentation since the place was so crowded, I suppose what he talked about was more or less the same with the press release made during the day time on the same 12/4.)

Here is from netafull, YouTube.

Best wishes,

Update: “FON” is ranked second as the popular keywords now (as of 11:16, 2006/12/05)
It moved up to the top as of 10:00am, 12/06, Japan time.

fontechnorati

Also the Blog TV video featuring Chigahara san of FON Japan, (in Japanese) aired the last Friday on Tokyo MX TV. (via blog tv official site)

MONTHS LATER: PODCAST cliraji featuring Chigahara san and Mashima san.

UPDATE: Fon community at mixi ミクシィのFONのコミュニティです  now reached 567 over the ten days, almost 4x of what it had prior to the launching campaign. キャンペーン開始前の約4倍、2006年年末時点でメンバーが750名を超えました。

Graph evolution of community at Mixi for FON, Mylo, and X01HT, updated 2007/01/21
FON, MYLO, X01HT

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See the spike right after the La Fonera free sampling campaign Dec 5-Dec 9

FON Japan, La Fonera to sell online JPY 0 yen, starting Dec 5, 5 Days campaign

Update: It seems you’d need to register for La Fonera and log in at http://fon.com and follow the “Japanese (日本語)” link to access that content.

fonjpshop zero yen campain five days dec 5

FON Japan has is openning up its online shop and starteding “zero” yen campaign of La Fonera (http://jp.fon.com) starting Today from Dec 5 until Dec 9. (It is actually more than five days?) It is real 0 yen, except for delivery cost. Anyway, conglatulations! here is fon community I host inside mixi ミクシィのFONコミュ.
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More on FON la fonera launch party.

Number Portability on October 24

According to CNET Japan, Japan’s three major mobile carriers, notably, Docomo, AU KDD, and YAHOO have agreed that Number Portability to be effective on October 24, while the details especially the fee asoociated with changing the carrier for the same number are yet to be known (CNET article in Japanese). I think given the competitive pressure and the nature of number portability, the fee would also be competitive.

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Word Of Mouth (WOM) takes care of itself

Word of mouth might just take care of itself when the product or service is remarkable like YouTube. No adaptation to specific local market needs. The following chart is the comparison of community size for YouTube vs. Google Video inside Mixi. YouTube evolves rapidly

UPdate: Thanks Ben for pointing me at http://www.japanprobe.com/?p=238

Update: For the record, when Google acquired YouTube, October 11 (Japan time), 2006, its community inside mixi has grown to the 2nd larget community with the membership of 124,679 (at the time of this writing),  736 times bigger than it was 166 days ago (April 29).

J-wave launched “brand new j”

One of Tokyo’s most recognized FM stations, J-WAVE (81.3mhz), launched the new streaming service called “brand new J” about a week ago.

jwave streaming

Sign up

sign up

It is more or less the same with the conventional online streaming radios such as WBLS or KBLX of the US.  But I am not quite sure if this format  is in the right direction where online streaming radio business will eventually evolve into.  Probably not; virtually no collaboration / community building among listeners (yes, they got a poll though), no consumer generated contents.  

docomo i-mode user interface

By far the most terrible user interface I’ve experienced in my entire life.
Cost me about 20 steps only to change the mobile package plan online (what they call “i-mode”).

This terrible UI has been around for years; still docomo has kept its dominant position in Japan (>50%).

I know they inherite the DNA of NTT, Japan’s ATT. A dinaour, which is another story. But, now that Yahoo Japan / Softbank enters the JP mobile market taking over vodafone, docomo has no choice but to focus on their UI. Or, die.

日本人って、こんなにいたっけ?

テクノラティのCEOの公表数値によれば、世界中のブログのなかで、もっとも多く使われている言語が何と、わが母国語の日本語だそうです。今年去年から人口が減りはじめた、我が日本ですが、こんなにいたっけなぁ?驚きです。英語の苦手な人でも、グラフだけでもどうぞ。 こちら 🙂

Update: Thanks gashu for pointing out the mistake I’ve made in the link. (inside mixi) Now it is ok.  Here is my favorite entry of his.

According to technorati’s CEO, Dave Sifry, Japanese is the largest use of language, even larger than English, in the entire blogosphere. Given the fact the entire Japanese population had just started to decrease the last year and presumably so high usage ratio of English relative to Japanese now inherent worldwide, it is quite surprising.

The way toward my mixi request (a.k.a., maimiku request)

In mixi, people get to know each other gradually. Like any other SNS, in MIXI too, somehow it is important to express the self by uploading photo, decorating profiles, and joining communities, and exchanging messages with the new friends.

Ashiato (the foot print left on your page with a time stamp by a visitor) also makes it easy for you to initiate the discussion conversation with a visitor; also note quite a few Japanese welcome messages in their ashiato notebook when you visit their page and don’ t like it when you leave their page without saying anything.

ぺったん (pettan) is an imitative word for foot print.

スライド2

By the time you’ve done all of these things at mixi, maybe it’s time for you to request for my mixi (a.k.a. maimiku request.) When she or he approves your request, the two of you are identified as maimiku (the orkut equivalent of add me as a friend) and each face will appear other’s facebook.