Digitizing customer, the third phase of digitizing everyhing continuum (Back office => Front office =>Digitize customer), is now what google and other search engine are driving us to.
Digitizing customer might be happening here, too:
He laid out five mega (web2.0) principles that are taking place:
Web Platform (not PC a platform) Architecture of participation (now more generally known as User in charge, User generated content, User in control) Lightweight models (word of mouth, that is) Innovation in Assembly (as Dell and Amazon proved) The Long Tail (now famous)
From conversion to conversation.
More in context in Japanese こちら
Here is even nicer presentation I’ve found: Blogs, Search, and the changing media landscape (in PDF). View in HTML (I recommend!, much faster though less nicer).